The global of tour guide service contains 7 meanings represented by the word "service" with 7 initial letters.
"S" SMILE the tour guide should provide smiling service.
"E" EXCELLENT service should be performed in an excellent way
"R" READY the tour guide is constantly ready to serve tourists
"V" VIEWING each tourist should be treated as a distingguished guest with his or her special needs
"I" INVITING tourists will want to return after he or she leaves the city or the country
"C" CREATING the tour guide should creat an amiable and harmonious environment for tourists
"E" EYE each tour guide pays a close attention to tourists with keen observation,anticipates their needs and provides his or her service in time which makes tourists feel that they are carefully and constantly concerned by tour guides